Think You Don’t Need Influencer Marketing? Think Again.
Display ads, emails, and direct mail all serve an important purpose. But students recognize these as marketing tactics, which can lead to a sense of disconnection on the part of your audience.
How do you bridge this gap? Influencer marketing is one option.
Influencers have already cultivated a community of followers who trust them. When they share information about your institution online—today’s word-of-mouth the trust they have earned transfers to your institution, fostering credibility.
By activating influencers as part of your digital advertising strategy, you build emotional connections with your audience in ways that cannot be duplicated through traditional advertising methods.
